Jagsom

GLOBAL MARKETING
CONSORTIUM 2023

11th AIM-AMA Sheth Foundation Doctoral Consortium
20th December – 23rd December 2023 (In-person)

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Venue: Jagdish Sheth School of Management (JAGSoM), Bengaluru Campus

The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…

HIGHLIGHTS OF THE CONSORTIUM

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Leading Marketing Faculty
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Master Classes
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Global Cafes
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Learning Opportunities

CO-CHAIRS

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India

Vice- Chancellor, Vijaybhoomi University, India

Prof. Denish Shah​

Barbara and Elmer Sunday Associate Professor of Marketing
Founding Director, Social Media Intelligence Lab
Executive Director, Marketing (CMO) RoundTable
Georgia State University, USA

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

TRACKS

B2B and Sales

Consumer Behavior

AI and Machine Learning

Digital/Social/Mobile Marketing

Marketing Strategy

Customer/Brand Management

Service Marketing

Modeling/Empirical Analyses

Sustainability and Cause-related Marketing

Special Topics

TESTIMONIALS
DOCTORAL CONSORTIUMS 2021 & 2022

ORGANIZING COMMITTEE

Dr. M. Sivagnanasundaram

Professor & Chairperson (Marketing),
Jagdish Sheth School of Management (JAGSoM),
India Convenor,
Doctoral Consortium

Mr. Jayant Shah

Executive Director,
Academy of Indian Marketing (AIM)

Dr. Kavya TB

Research Fellow,
Jagdish Sheth School of Management (JAGSoM)