Jagsom

GLOBAL MARKETING
CONSORTIUM 2023

11th AIM-AMA Sheth Foundation Doctoral Consortium
20th December – 23rd December 2023 (In-person)

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Venue: Jagdish Sheth School of Management (JAGSoM), Bengaluru Campus

The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…

HIGHLIGHTS OF THE CONSORTIUM

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Leading Marketing Faculty
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Master Classes
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Global Cafes
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Learning Opportunities

CO-CHAIRS

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India

Vice- Chancellor, Vijaybhoomi University, India

Prof. Denish Shah​

Barbara and Elmer Sunday Associate Professor of Marketing
Founding Director, Social Media Intelligence Lab
Executive Director, Marketing (CMO) RoundTable
Georgia State University, USA

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

TRACKS

B2B and Sales

Consumer Behavior

AI and Machine Learning

Digital/Social/Mobile Marketing

Marketing Strategy

Customer/Brand Management

Service Marketing

Modeling/Empirical Analyses

Sustainability and Cause-related Marketing

Special Topics

TESTIMONIALS
DOCTORAL CONSORTIUMS 2021 & 2022

ORGANIZING COMMITTEE

Dr. M. Sivagnanasundaram

Professor & Chairperson (Marketing),
Jagdish Sheth School of Management (JAGSoM),
India Convenor,
Doctoral Consortium

Mr. Jayant Shah

Executive Director,
Academy of Indian Marketing (AIM)

Dr. Kavya T B

Faculty Associate,
Jagdish Sheth School of Management (JAGSoM)

Mr. Pramod B.

Assistant Registrar
Jagdish Sheth School of Management (JAGSoM)