Prof. Vamsi Kanuri

The Mendoza College of Business, The University of Notre Dame,
United States of America

Vamsi Kanuri is the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research evaluates the performance and consumer welfare implications of marketing strategies within the domains of social media, services, and multichannel marketing using econometric, optimization, and machine learning techniques. Dr. Kanuri’s research has appeared in leading marketing and management journals, including the Journal of Marketing, Journal of Marketing Research, Production and Operations Management, Strategic Management Journal, and Harvard Business Review, among other journals, books, and popular press outlets. His research has been recognized with prestigious academic awards from the American Marketing Association, Academy of Marketing Science, INFORMS, and Decision Sciences organizations for its impact on marketing practice. He serves as a Developmental Editor at the Journal of Marketing, an Area Editor at the Journal of Academy of Marketing Science, and an editorial review board member at Production and Operations Management, International Journal of Research in Marketing, and Journal of Retailing. He regularly consults with companies on topical marketing problems and builds statistical models and frameworks that aid managerial decision-making.