SCHEDULE
schedule
11th AIM-AMA Sheth Foundation Doctoral Consortium
20th December 2023 – 23rd December 2023
Hosted by: Jagdish Sheth School of Management (JAGSoM), Bengaluru Campus(In-person)
Tentative Agenda:
20th December, 2023 (Wednesday)
| Time (Indian Standard Time) | Session |
|---|---|
|
9:30am - 10:45am |
Masterclass 1: Qualitative Consumer Behaviour Research |
|
Masterclass 2: Modelling & Empirical Research |
|
|
10:45am-11:00am |
Break |
|
11:00am-11:30am |
Orientation Session (for young faculty and doctoral students only)
|
|
11:30am – 12:45pm |
Registration & Lunch |
|
12:45pm – 1:30pm |
Welcome from AIM, AMA, and JAGSOM |
|
1:30pm – 2:45pm
|
Pathways to becoming a published and impactful researcher. |
|
2:45pm – 3:00pm |
Break |
|
3:00pm – 4:15pm |
AI & Machine Learning |
|
Sustainability and Cause Related Marketing |
|
|
Special Topics |
|
|
4:15pm – 4:30pm |
Break |
|
4:30pm – 5:45pm |
Global Café 1: Small group breakout sessions with global faculty |
|
6:00pm – 9:00pm |
Welcome Reception followed by Dinner |
21st December, 2023 (Thursday)
| Time (Indian Standard Time) | Session |
|---|---|
|
9:00am - 10:15am |
Masterclass 3: Strategic Marketing: Perspectives on Theory and Research |
|
Masterclass 4: Transformative consumer research and societal well-being |
|
|
10:15am-10:30am |
Break |
|
10:30am-11:45pm |
Bringing relevance versus rigor in your research |
|
11:45pm – 1:00pm |
Lunch |
|
1:00pm – 2:15pm |
Digital/Social/Mobile Marketing |
|
B2B and Sales |
|
|
Special Topics |
|
|
2:15pm – 2:30pm |
Break |
|
2:30pm – 3:45pm |
Meet the editors of leading marketing journals |
|
3:45pm – 4:00pm |
Break |
|
4:00pm – 5:15pm |
Consumer Behaviour |
|
Marketing Strategy |
|
|
Modelling/Empirical Analyses |
|
|
5:15pm – 6:00pm |
Break |
|
6:00pm – 9:00pm |
Cultural Program followed by Dinner |
22nd December, 2023 (Friday)
| Time (Indian Standard Time) | Session |
|---|---|
|
9:00am - 10:15am |
Global Café 2: Small group breakout sessions with global faculty
|
|
10:15am-10:30am |
Break |
|
10:30am-11:45pm |
Perspectives from Directors of Indian B-Schools |
|
11:45pm – 1:00pm |
Lunch |
|
1:00pm – 2:15pm |
Customer and Brand Management |
|
Service Marketing |
|
|
Special Topics |
|
|
2:15pm – 2:30pm |
Break |
|
2:30pm – 3:45pm |
Generative AI and implications for research |
|
3:45pm – 4:00pm |
Concluding Session |
|
4:00pm – 7:30pm |
Guided trip to a local attraction |
23rd December, 2023 (Saturday) - FACULTY DEVELOPMENT WORKSHOPS *
| Time (Indian Standard Time) | Session |
|---|---|
|
10:00am-12:00pm |
Workshop 1: Critical issues in survey-based research
|
|
12:00pm-1:00pm |
Lunch |
|
1:00pm-3:00pm |
Workshop 2: Critical issues in modelling and empirical research |
|
3:00pm – 5:00pm |
Workshop 3: Managing the publication and review process |
|
5:00pm – 5:30pm |
Certificate Presentation |
*Mainly targeted to junior faculty and doctoral students.