Prof. Martin Mende
Florida State University
United States of America
Martin Mende is Professor of Marketing and Jim Moran Professor of Business Administration at Florida State University. His research focuses on consumer-based strategy and transformative consumer/service research and has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Interactive Marketing, Marketing Letters, and Journal of Business Research.
Martin serves as Associate/Area Editor for the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, and the Journal of Retailing; he also serves on multiple Editorial Review Boards (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology). At FSU, Martin has won college-wide and university-wide teaching awards.