Prof. Shaphali Gupta


Shaphali Gupta is a Mani Ayer Chair Professor of Marketing at MICA, India. She is the Co-Chair of the FPM program, Co-chair, Research and Co-Chair of the Centre for Research Excellence in Marketing (CREM) at MICA. Further, she is an associate editor with the ‘Journal of Business Research’ and ‘Journal of Strategic Marketing’. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, United States of America. She has obtained her Ph.D. from the Shailesh J Mehta School of Management, IIT Bombay, India. She has been invited as a visiting Professor at IPAG, Paris, and a Visiting Scholar at Goodman Business School, Brock University, Canada. Her research interests are marketing strategy, emerging market strategies, customer experience management, customer engagement, new-age technology, innovation, climate change, sustainability and advertising strategy. She has published her research in top-tier marketing journals such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Advertising, Industrial Marketing Management, Journal of Interactive Marketing and Journal of International Marketing. She regularly presents her work at esteemed international conferences like AMA, Marketing Science, European Marketing Academy, and Australian and New Zealand Marketing Academy. She enjoys teaching various marketing courses such as Marketing Management, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Marketing courses. She also serves on the editorial review board of the Journal of International Marketing and is a Guest Co-Editor of the Journal of Business Research and European Journal of Marketing.