Prof. Ramendra Singh

Indian Institute Of Management–Calcutta (IIM–Calcutta)

Ramendra Singh is Professor of Marketing at IIM Calcutta, India. He completed PhD from IIM Ahmedabad, MBA from XLRI Jamshedpur, and B.Tech (Mechanical Engineering) from IIT-BHU. His academic research has been published in reputed international journals including, Journal of Business Research, Journal of MacroMarketing, Journal of Marketing Management, International Marketing Review, Marketing Theory, Industrial Marketing Management, and Journal of Information Technology, among others. He serves on Editorial Boards of several leading international academic journals, guest edited several special issues, and has written several articles in business publications. His research interests include marketing and the poor, ICT for Development, business and society, and salesforce performance management. He has authored several books, including edited books titled, Marketing to the Poor, Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets, and a textbook on Sales and Distribution Management. He has also authored several case studies on profit and nonprofit organizations, start-ups as well as for social enterprises. He has worked in the industry for several years in sales and marketing responsibilities.