Prof. Pradip H Sadarangani

Indian Institute of Management Shillong
Academic Profile
  • SDA Bocconi University Bocconi School of Management, Milan, Italy International Teachers Program, 2009

  • IIT Bombay SJM School of Management Doctor of Philosophy, 2002, Bombay, India Thesis Co-supervised by Profs. Richard Bagozzi & S S Gaur University of Michigan School of Business Administration, Ann Arbor, MI Master of Arts in Business Administration, 1994

  • University of Bombay Bajaj Institute, Bombay, India Top four students Master of Business Administration (Part Time), 1990

  • Indian Institute of Technology, Bombay, India Mechanical Engineering Bachelor of Technology, 1985

  • C. College of Management Studies, Bombay, India Gold medallist Diploma in Mktg. & Sales Management (Part Time), 1986

Work Experience
  • 2019-present : Professor, IIM Shillong, Shillong, India

  • 2010-2019 Associate Professor, IIM Shillong, Shillong, India

  • 2010-11 : Visiting Research Scholar , University of Michigan, Ann Arbor, MI

  • 2003-10 : Assistant Professor, IIM Bangalore, Bangalore, India

  • 1999-2002 : Visiting Faculty , NMIMS AND SIESCOMS, Bombay, India

  • 1999-2002 : Research Assistant, IIT BOMBAY, Bombay, India

  • 1993-1999 : Marketing Consultant, R. S. Gosalia – Chemical Trading, Bombay, India

  • 1985 -1991 : Assistant Manager & Sales Engineer, NIIT & Permanent Magnets, Bombay, India

Research Interests/ Areas

Consumer Behavior, Structural Equation Modelling

Teaching Interest / Areas

Marketing Strategy, Consumer Behavior

Consultancy Interest / Areas

Marketing Management, Consumer Behavior, Sales, Voice of the Customer, Laddering