Prof. Neeraj Pandey
National Institute of Industrial Engineering (NITIE)
Neeraj Pandey is Professor of Marketing at NITIE Mumbai. He did his post-doctoral research at Johns Hopkins University, USA, in the area of healthcare pricing. He has written two books and his research has appeared in reputed international journals. He received ‘The Best Teacher’ award by NITIE Mumbai; ‘AIMS-IRMA Outstanding Management Researcher Award’ by AIMS International and ‘Young Management Researcher’ award by Higher Education Forum. He has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies, South Asian Journal of Business and Management Cases, Sage Business Cases, and Case Unit of IIM Ahmedabad. He has done consulting assignments for various companies including Dr. Reddy’s Laboratories, BPCL, GSFCL, ONGC, HPCL, Diligent Media Corporation, Owens Corning Ltd, Garden Silks Mills Ltd, and MRF Ltd. He serves as Senior Editor in Global Business and Organizational Excellence, Section Editor in Australasian Journal of Information Systems, and Editor of Special Issue for Journal of Strategic Marketing. His research interests are pricing, digital marketing, and B2B marketing.