Prof. Rajan Varadarajan

Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, and holder of the Brandon C. Coleman, Jr. ’78 Endowed Chair in Marketing in the Mays Business School at Texas A&M University. His primary teaching and research interests are marketing strategy, innovation, international marketing, and environmental sustainability. He has published over 125 journal articles and book chapters, and made over 250 presentations at major national and international conferences, doctoral and faculty consortia, universities, and other forums. His articles on topics such as competitive advantage, corporate diversification and divestitures, e-commerce, environmental sustainability, global competitive strategy, innovation, market pioneering, multi-market competition, outsourcing, strategic alliances, strategic marketing, strategy typologies and taxonomies, and interdependencies between corporate, business and marketing strategy have been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Academy of Management Journal, Strategic Management Journal, Management Science, Sloan Management Review, California Management Review, Business Horizons, and other journals. 

Dr. Varadarajan is a Fellow of the American Marketing Association and Distinguished Fellow of the Academy of Marketing Science. He served as editor of the Journal of Marketing from 1993 to 1996, and as editor of the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards of the Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Business Research, Academy of Marketing Science Review, and other journals. Dr. Varadarajan served as President of the American Marketing Association Marketing Strategy Special Interest Group (1998-2000), Vice President for Publications for the American Marketing Association (2014-2017), Vice President for Publications for the Academy of Marketing Science (2004-2007), and the Board of Governors of the Academy of Marketing Science (1998-2004). He also served as program co-chair for the American Marketing Association Marketing Educators’ Conference in 1993, the Academy of Marketing Science Marketing Educators’ Conference in 1998, the American Marketing Association Faculty Consortium in 2001, and the American Marketing Association Doctoral Consortium in 2004. 

Dr. Varadarajan is a recipient of a number of honors and awards including the American Marketing Distinguished Marketing Educator Award (2015), Academy of Marketing Science Distinguished Marketing Educator Award (2003), University of Massachusetts (Amherst) Graduate School Centennial Celebration Distinguished Alumnus Award (2008), Indian Institute of Technology (Madras) Distinguished Alumnus Award (2022), American Marketing Association Paul D. Converse Award for Contributions to the Field of Marketing (2008), American Marketing Association Marketing Strategy Special Interest Group Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy (2003), Texas A&M University Mays Business School Lifetime Achievement Award for Research and Scholarship (2016), Texas A&M University Faculty Distinguished Achievement Award in Research (1994), Journal of Marketing Hunt-Maynard Best Paper Award (2001), and Journal of Academy of Marketing Science Sheth Foundation Best Paper Award (2008, 2010 and 2017). 

Dr. Varadarajan is ranked in the World’s Top 2% of Scholars in the 2021 and 2022 reports by Stanford University and Elsevier BV, based on an analysis of the citations of about seven million scholars worldwide. He is also ranked in the World’s Top 1000 Scholars in the Field of Business and Management by Research.com.