Prof. Werner Reinartz

University of Cologne

Werner Reinartz is Chaired Professor of Marketing at the University of Cologne, and the Director of the Center for Research in Retailing (IFH), Germany. Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999). 

His research interest and expertise focus on the subjects of marketing strategy, retailing, customer relationship management (CRM), and BtoB marketing. His work in these domains has been recognized with major academic awards, such as the AMA Doctoral Dissertation Award, the Don Lehmann Award for the Best Dissertation-Based Research Paper, twice the MSI/Paul Root Award, the Varadarajan Award for Early Career Contributions in marketing strategy, the Sheth Foundation/Journal of Marketing Award, the IJRM J.B. Steenkamp Award, and the ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing. He is one of the highest-cited researchers in marketing academia outside the US and is regularly listed amongst the top-economists in Germany. Werner has been a co-editor at the International Journal of Research in Marketing and longstanding area editor and ERB member for many top marketing journals. His practice-oriented research has been reflected in more than 20 publications in Harvard Business Press.