Prof. Abhijit Guha
Darla Moore School of Business, University of South Carolina
United States of America
Abhijit Guha is the Interim Associate Dean of Undergraduate Programs and an Associate Professor of Marketing.
Abhijit has a Ph.D. from Duke University and an MBA from INSEAD. He has published articles in the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Academy of Marketing Science, Journal of International Business Studies, Journal of Retailing, Organizational Behavior and Human Decision Processes, Harvard Business Review, etc.
Abhijit has taught classes to executives, MBAs, undergraduates and Ph.D.s He has also taught and coached experiential classes, wherein a small team of students engages with organizations (NCAA, Ford, Textron, Ingersoll Rand etc.) to solve a specific problem that these organizations face. Prior to academia, Abhijit worked in management consulting (McKinsey and Company) and in sales (HSBC and Barclays Bank).
Abhijit serves as the Marketing Department’s Ph.D. Program Coordinator. He is also associated with the Marketing Department’s Center for Sales Success.