Jagsom

GLOBAL MARKETING
CONSORTIUM 2022

10th AIM-AMA Sheth Foundation Doctoral Consortium
18th June – 23rd June 2022 (ONLINE)
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The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…

HIGHLIGHTS OF THE CONSORTIUM

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Leading Marketing Faculty
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Master Classes
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Global Cafes
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Learning Opportunities

CO-CHAIRS

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India
Vice- Chancellor, Vijaybhoomi University, India

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India
Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India
Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

TRACKS

B2B and Sales

Consumer Behavior

CSR and Cause-related Marketing

Innovation

Marketing Strategy

Branding and Brand Management

Cross-cultural and International Marketing

Customer relationship/engagement

Modeling and Empirical Analysis

Service Marketing

RESOURCE FACULTY

Featuring 80+ Leading Marketing Professors

ORGANIZING COMMITTEE

Prof. Denish Shah

Barbara and Elmer Sunday Associate Professor of Marketing, Director of the Social Media Intelligence Lab and Co-Director of the Marketing (CMO) RoundTable, Georgia State University, USA Co-Convenor, Doctoral Consortium Chair- Global Café

Prof. M Sivagnanasundaram

Associate Professor and Chairperson (Marketing), Jagdish Sheth School of Management, India Co-Convenor, Doctoral Consortium

Mr. Jayant Shah

Executive Director Academy of Indian Marketing (AIM)

Mr. Geo George Philip

Head-Operations Research Resource Centre JAGSOM

Join one of the World's top Global Marketing Consortiums

WHEN

18 June 2022 - 23 June 2022

WHERE

ONLINE