GLOBAL MARKETING
CONSORTIUM 2022
18th June – 23rd June 2022 (ONLINE)
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The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…
HIGHLIGHTS OF THE CONSORTIUM
CO-CHAIRS

Prof. A Parasuraman
Pro-Chancellor, Vijaybhoomi University, India Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA
Prof. Atish Chattopadhyay
Professor of Marketing and Director, Jagdish Sheth School of Management, India Vice- Chancellor, Vijaybhoomi University, India
Prof. A Parasuraman
Pro-Chancellor, Vijaybhoomi University, India Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USATRACKS

B2B and Sales

Consumer Behavior

CSR and Cause-related Marketing

Innovation

Marketing Strategy

Branding and Brand Management

Cross-cultural and International Marketing

Customer relationship/engagement

Modeling and Empirical Analysis

Service Marketing
RESOURCE FACULTY
Featuring 80+ Leading Marketing Professors


























































































ORGANIZING COMMITTEE

Prof. Denish Shah
Barbara and Elmer Sunday Associate Professor of Marketing, Director of the Social Media Intelligence Lab and Co-Director of the Marketing (CMO) RoundTable, Georgia State University, USA Co-Convenor, Doctoral Consortium Chair- Global Café

Prof. M Sivagnanasundaram
Associate Professor and Chairperson (Marketing), Jagdish Sheth School of Management, India Co-Convenor, Doctoral Consortium

Mr. Jayant Shah
Executive Director Academy of Indian Marketing (AIM)

Mr. Geo George Philip
Head-Operations Research Resource Centre JAGSOM
Join one of the World's top Global Marketing Consortiums
WHEN
18 June 2022 - 23 June 2022
WHERE
ONLINE