GLOBAL MARKETING
CONSORTIUM 2022
18th June – 23rd June 2022 (ONLINE)
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The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together…
HIGHLIGHTS OF THE CONSORTIUM
CO-CHAIRS
Prof. A Parasuraman
Pro-Chancellor, Vijaybhoomi University, India Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USAProf. Atish Chattopadhyay
Professor of Marketing and Director, Jagdish Sheth School of Management, India Vice- Chancellor, Vijaybhoomi University, IndiaProf. A Parasuraman
Pro-Chancellor, Vijaybhoomi University, India Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USATRACKS
B2B and Sales
Consumer Behavior
CSR and Cause-related Marketing
Innovation
Marketing Strategy
Branding and Brand Management
Cross-cultural and International Marketing
Customer relationship/engagement
Modeling and Empirical Analysis
Service Marketing
RESOURCE FACULTY
Featuring 80+ Leading Marketing Professors
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ORGANIZING COMMITTEE
Prof. Denish Shah
Barbara and Elmer Sunday Associate Professor of Marketing, Director of the Social Media Intelligence Lab and Co-Director of the Marketing (CMO) RoundTable, Georgia State University, USA Co-Convenor, Doctoral Consortium Chair- Global Café
Prof. M Sivagnanasundaram
Associate Professor and Chairperson (Marketing), Jagdish Sheth School of Management, India Co-Convenor, Doctoral Consortium
Mr. Jayant Shah
Executive Director Academy of Indian Marketing (AIM)
Mr. Geo George Philip
Head-Operations Research Resource Centre JAGSOM
Join one of the World's top Global Marketing Consortiums
WHEN
18 June 2022 - 23 June 2022
WHERE
ONLINE