Prof. Venkatesh Shankar

Venkatesh (Venky) Shankar is Coleman Chair Professor of Marketing and Director of Research, Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include artificial intelligence, digital business, marketing strategy, innovation, retailing, international marketing, and pricing.

He has been recognized as one of the World’s Most Influential Scientific Minds by Thomson Reuters, among the Top 1% of scientists in marketing, and as a Top 10 scholar worldwide on innovation. He is a winner of AMS Cutco/Vector Outstanding Marketing Educator Award for lifetime contributions to marketing, the Lifetime Achievement Award in Retailing from AMA, the Mahajan Award for Lifetime Contributions to Marketing Strategy from AMA, the Distinguished Alumnus Award from IIM, Calcutta, the Distinguished Alumnus Award from IIT, Kharagpur, the Clarke Award for the Outstanding Direct and Interactive Marketing Educator, the Long-term Impact Award for an IJRM article, the Green Award for the Best Article in JMR, the Lehmann Award for the best dissertation-based article in an AMA journal. He is Co-Editor of the Handbook of Marketing Strategy and author of Shopper Marketing. He has published in the JMR, Management Science, Marketing Science, JM, SMJ, HBR, SMR, JPPM, and JR. The Shankar-Spiegel Award is named in his honor. He is ex-President of the Marketing Strategy SIG, AMA and serves on the CMO council and B2B Leadership Board. He was also a two-term Academic Trustee of the MSI. He is Editor-Emeritus of the Journal of Interactive Marketing (JIM), past or present Associate/Area Editor of JMR, JM, IJRM, and Management Science. He serves on the policy boards of JR and JIM and on the editorial boards of Marketing Science and JAMS.

He is a three-time winner of the Krowe Award for outstanding teaching. He has been a visiting faculty at Stanford University, MIT, INSEAD, Singapore Management University, SDA Bocconi, Chinese European International Business School, and the Indian School of Business. He was selected to deliver the Guruspeak lecture across India. He is a Research Fellow of Northwestern University’s Retail Analytics Council. Venky has a Ph.D. in marketing from the Kellogg School, Northwestern University. He has consulted or had executive development experience with several multinational corporations, including Boston Scientific, Coca-Cola, Colgate Palmolive, Deloitte, Glaxo SmithKline, Hewlett Packard, HSBC, IBM, Intel, Mahindra, Marriott, Medtronic, Microsoft, PepsiCo, Philips, and Volvo.