Vasanth S V
Amrita Vishwa Vidyapeetham, Amritapuri campus, Kollam
29 May 2022
Research Topic (tentative):
“Analysis of brand image in B2B services sector with a global perspective”.
Research Question: Technopark situated in Trivandrum, being the first and one of the largest software parks in India, came into existence in the year 1990, before the software boom started in India. Today, Technopark as a brand is not the most preferred IT destination in India. My research will focus on analysing the customer-based brand image of Technopark and the requirements that are looked upon by various stakeholders to see Technopark in an IT enabler role in the future, considering the past and the present scenario. The research be going outside the software park perspective and will focus on various brand image parameters in B2B services context, gap identification, its empirical analysis, research impact…etc.
Sales Professional with 19 years of experience- Public & Private sector (www.vasanthvarada.com).
Professional Graduate in Agriculture; Post Graduate Diploma in Management (Marketing). Currently with Technopark, Trivandrum (100% Kerala State Govt Institution- Public Sector). Prior worked with RCom, ICICI Bank, HUTCH, RACOLD, KOTAK URJA, and IndianAgroBiz.com.
• Comprehensive experience in setting up managing large team, Profit Centre, Sales Operations and Channel Management in Financial Services, Telecom & FMCD (water heaters) industry. Hands-on experience in IT Infrastructure in Kerala State-owned public sector enterprise viz, in business development, client relationship, customer service, and operations management.
• A proactive leader and planner with cross-functional expertise in planning, market penetration, key account management with skills in P&L management and competitor/market analysis.
• An effective communicator, team player, good leader & a great follower, patient listener, analyst, strategist & executionist, reliable, dependant, confident with a positive attitude.
• Core values- Integrity, Independence, Identity.
Linkedin profile: https://www.linkedin.com/in/vasanth-varada-971b4227/
Amrita Vishwa Vidyapeetham, Amritapuri Campus, Kollam
Doctoral Scholar (Ph.D.), Marketing
Dec 2020 – till date
Alliance Business Academy, Bangalore
Post Graduate Diploma in Management (PGDM)- Marketing
June 2001 – June 2003
Kerala Agricultural University
Dec 1995 – March 2000