Shehna Sherafudeen

IBS, Hyderabad

I am Shehna Sherafudeen (B.Tech, MBA). I’m a 4th year research scholar working on my proposal. The area of research is Game brand equity, mainly in the area of MOGs. It is a scale development paper. My other area of interests includes services, sharing platform, cyberspace and technology. I had recently published a paper in the area of cab-sharing economy