Ripinka Patil

Ripinka Patil is a third-year doctoral student in the Department of marketing at E. J. Ourso College of Business at Louisiana State University (LSU). She graduated from National Institute of Fashion Technology (NIFT, India) with a Bachelor’s in Design and earned her M.S. in Business and Marketing from University of Cincinnati. As a behavior researcher Ripinka’s primary interest is to understand perceptions towards new technology, like artificial intelligence, and its influence on behavior and decision making. Her other areas of research interests include persuasion (source, message, and visual) and communications. She has published in Journal of Business Research and presented at numerous conferences. Ripinka was the recipient of the Daryl McKee Doctoral Student Award (2020), and a fellow at the SMA Doctoral Consortium (2021). Prior to attending LSU, Ripinka was an entrepreneur, leading her own fashion brand. She has also worked as an e-commerce merchandiser and later as a Brand Specialist in the design and apparel manufacturing firm.