Ranjani Kumari

Chandragupt Institute of Management Patna

Ranjani Kumari is a FPM Scholar at Chandragupt Institute of Management Patna, pursuing her research in Marketing. She is working in the area of Business model Innovation to understand and explore the antecedents of business model innovation in entrepreneurship. Along with this, her interest areas are Green Innovation, Entrepreneurship, green marketing, sustainability, mindful consumption, and consumer behaviour. She has special interest in literature review and meta-analysis. She has many research papers published in reputed journals and many are going under review process. Her interest also includes writing case studies and has published one case study “B2B or B2C dilemma in maintenance industry: UrbanKare” in Emerald Emerging Markets Case Studies and two cases on UK case center titled “Bisleri international goes Fizzy with Mango Fonzo” and “Micromax’s EV Venture: A Prudent Business Strategy”.