Raghavendra Prasad Shetty

REVA University

I am a Psychology graduate along with a separate graduation degree in Public Administration. At present i am also pursuing MBA in Marketing Management. I am keen to learn data analytics and financial management. Basically, i want to see myself as a strategist who controls the narratives. Right now my research topic is about how a Self gets connected to a particular brand/s. i would like to explore this dimension of what sort of narratives which are depicted in advertisements entice a consumer and thus, in turn develops a connection with brand/s through the very narratives.