Prof. V. Kumar
Professor of Marketing, and Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University
St. Catharines, ON, Canada
Dr. V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership
Professor, Goodman School of Business, Brock University, ON, Canada. Prior to joining Brock, VK was the
Salvatore Zizza Professor of Marketing, Tobin College of Business at St. John’s University, NY. He has
held/holds several Distinguished Endowed Faculty Positions in the U.S., and Distinguished Fellowships
across universities worldwide. VK has also been honored as a Legend in Marketing through the 10-
Volume Legends in Marketing series published by Sage Publications with commentaries from scholars
worldwide. Professor Kumar has published over 300 papers in scholarly journals and 30 books, received
over 20 Lifetime Achievement Awards, and over 25 Research and Teaching Excellence Awards. Professor
Kumar is one of the co-founders of Academy of Indian Marketing (AIM) and founding co-chair of several
doctoral consortiums organized by the Academy of Indian Marketing in the last decade. Professor Kumar
has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves/served as
the Department Editor of POM, and as the Consulting Editor of JIBS. Global Fortune 500 firms have
implemented many of VK’s ideas and models in multiple areas of marketing and operations which have
resulted in gains of over multi-billion dollars. (URL: www.drvkumar.com and www.vkclv.com )