Prof. Sonja Gensler

Sonja Gensler is an extraordinary Professor at Marketing Center Münster (MCM) at the University Münster in Germany. Prior to joining the University of Münster in 2012, she was an Assistant Professor at the Rijksuniversiteit Groningen and VU University in Amsterdam.

Sonja’s academic work focuses on the consequences of digitalization for businesses and consumers. Her research has been published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, and European Journal of Operational Research.

Currently, Sonja is Co-Editor of the Journal of Interactive Marketing. She also serves as an ad-hoc reviewer for International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), and Journal of Service Research (JSR). Together with Arvind Rangaswamy (The Smeal College of Business, Penn State University) and Caroline Wiertz (Bayes Business School, London), Sonja acts as track chair for the EMAC conference (track: Digital Marketing and Social Media).

Currently, Sonja is the Vice Dean for Research & Transfer at the School of Business and Economics (University of Münster), and she is serving as the Equal Opportunity Officer of the School of Business and Economics.