Prof. Shrihari Sridhar

Mays Business School, Texas A&M University
United States of America

Shrihari (Hari) Sridhar is Professor of Marketing, Joe Foster ’56 Chair in Business Leadership, Presidential Impact Fellow and Chancellor’s EDGES Fellow at Mays Business School, Texas A&M University. He is also currently the Research Director of the Reynolds and Reynolds Sales Leadership Institute. Dr Sridhar’s is an expert in the financial and social impact of marketing strategy, business-to-business marketing, and sales force strategy. Dr. Sridhar is the Editor in Chief designate for the Journal of Marketing and has served as Associate Editor at Journal of Marketing and the Journal of Marketing Research. Dr. Sridhar’s work has appeared in Journal of Marketing, Journal of Marketing Research, and Marketing Science, been a finalist for the Marketing Science Institute/H. Paul Root Award, and featured in Forbes, Harvard Business Review, National Public Radio (NPR), Reuters, and Sloan Management Review.  He received the Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014, and was selected as an MSI Scholar in 2020. Dr Sridhar is an award-winning teacher recognized by Poets and Quants and has co-author of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics.