Prof. Sharad Gupta

Dr Sharad Gupta is Senior Lecturer of Marketing at Cardiff Metropolitan University, UK. He is an alumnus of IIM Indore (FT rank #89; Triple crown), IIT BHU, and University of Delhi. His 21 years of experience includes initial 10 years in Industry, with last designation as Senior Vice President. In teaching across UG, PG, and executive programmes, he draws upon his experience in Insurance, Pharmaceuticals, and IT industries. His practice-oriented research focuses on high-impact journals of FT50 and ABS/AJG lists. His recent research is accepted/published in journals like Journal of the Academy of Marketing Science, Journal of Consumer Marketing, and others.
Dr. Gupta’s research interests include Sustainability, Mindful Consumption, and Online promotions. He has actively collaborated with researchers across four continents of NA, Europe, Asia, and Australia. He has guided many students and industry professionals to publish in journals and present in international conferences. He serves as reviewer and editorial board member across management journals. He engages with international scholarly organisations like Academy of Marketing Science (USA), British Academy of Management (UK), and Academy of Indian Marketing (India). He is a life member of All India Management Association. Students can subscribe to his video tutorials at YouTube channel – Marketing Platter.