Prof. Russell W. Belk

Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism.  This work is primarily qualitative and is often conceptual, visual, and cultural. 

He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behavior Odyssey.  He is the past president and fellow in ACR and has over 750 publications. He has received numerous research and teaching, awards including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012 a 10-volume compendium of his work was published in the Sage Legends in Consumer Behavior series. In 2023 he will receive an honorary doctorate from Université de Reims with a festschrift and volume in his honor.