Prof. Ravi Mehta

Dr. Ravi Mehta is a Professor of Business Administration (Marketing area) and Josef and Margot Lakonishok Faculty Fellow at the Gies College of Business, with a joint appointment at Carle Illinois College of Medicine, University of Illinois at Urbana Champaign. He also serves as the Associate Head of the Business Administration department. Dr. Mehta’s primary stream of work strives to explicate and extend current theories in consumer behavior and psychology as they apply to consumer creativity, technological innovation, and the development and adoption of new products. Another line of his work examines the impact of environmental, personality, and social factors on issues related to consumer welfare and empowerment. His work has been published in top-tier academic journals like Science, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, etc. Dr. Mehta teaches courses related to creativity, new products, and innovation across various programs and colleges at the University. Prior to his academic pursuits, Dr. Mehta worked in various managerial positions at ITW Signode, United Technologies, and GE for over a decade, providing him with invaluable insights that enrich his research and teaching and bridge the gap between theory and practice.