Prof. Rajeev Batra
Stephen M. Ross School of Business, University of Michigan
United States of America
Prof. Rajeev Batra is the Co-Author or Co-Editor of 8 books, including “The New Emerging Multinationals” (McGraw-Hill, 2012), named by Strategy + Business Magazine as the Best Business Book of 2012 (Strategy). He is the Author of over 60 academic papers in leading journals, many widely cited, in the areas of global branding, brand creation and management, brand love, brand coolness, advertising, and consumer psychology. He has also consulted for various companies, given keynote talks, and has conducted executive education courses, in many countries on these topics.