Prof. Pradip H Sadarangani
India
Academic Profile
SDA Bocconi University Bocconi School of Management, Milan, Italy International Teachers Program, 2009
IIT Bombay SJM School of Management Doctor of Philosophy, 2002, Bombay, India Thesis Co-supervised by Profs. Richard Bagozzi & S S Gaur University of Michigan School of Business Administration, Ann Arbor, MI Master of Arts in Business Administration, 1994
University of Bombay Bajaj Institute, Bombay, India Top four students Master of Business Administration (Part Time), 1990
Indian Institute of Technology, Bombay, India Mechanical Engineering Bachelor of Technology, 1985
C. College of Management Studies, Bombay, India Gold medallist Diploma in Mktg. & Sales Management (Part Time), 1986
Work Experience
2019-present : Professor, IIM Shillong, Shillong, India
2010-2019 Associate Professor, IIM Shillong, Shillong, India
2010-11 : Visiting Research Scholar , University of Michigan, Ann Arbor, MI
2003-10 : Assistant Professor, IIM Bangalore, Bangalore, India
1999-2002 : Visiting Faculty , NMIMS AND SIESCOMS, Bombay, India
1999-2002 : Research Assistant, IIT BOMBAY, Bombay, India
1993-1999 : Marketing Consultant, R. S. Gosalia – Chemical Trading, Bombay, India
1985 -1991 : Assistant Manager & Sales Engineer, NIIT & Permanent Magnets, Bombay, India
Research Interests/ Areas
Consumer Behavior, Structural Equation Modelling
Teaching Interest / Areas
Marketing Strategy, Consumer Behavior
Consultancy Interest / Areas
Marketing Management, Consumer Behavior, Sales, Voice of the Customer, Laddering