Prof. Martin Mende

Martin Mende is Professor of Marketing and Jim Moran Professor of Business Administration at Florida State University. His research focuses on consumer-based strategy and transformative consumer/service research and has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Interactive Marketing, Marketing Letters, and Journal of Business Research.

Martin serves as Associate/Area Editor for the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, and the Journal of Retailing; he also serves on multiple Editorial Review Boards (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology). At FSU, Martin has won college-wide and university-wide teaching awards.