Prof. Kartik Kalaignanam

Kalaignanam’s research has been recognized for its quality and impact beginning with his dissertation which was honored by both the Product Development and Management Association as well as the Institute for the Study of Business Markets. His research focused on alliances. “Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships,” which was published in Management Science, was a finalist for the prestigious ISMS Long Term Impact Award in 2015. In recent years, his research has focused on the performance effects of learning after product recalls, timing of product recall decisions, product development outsourcing and regulatory efforts to improve product recall compliance. His research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science, Journal of Retailing, and others. His research has also been recognized as the “Best Paper in the Conference” and “Best in the Track” at the AMA marketing conferences. His research on product recalls has also received noteworthy attention in leading news publications such as CNBC, The Wall Street Journal, Reuters, and Yahoo! News. He teaches marketing management and pricing analytics to undergraduate, full-time MBA and Professional MBA students. Professor Kalaignanam has won the ‘Best MBA Elective’ award on multiple occasions. Prior to academia, he worked in both large and small corporations such as Bombay Dyeing (India), Voltas (India), adidas (India), Netaphase Consulting (India) and Conn’s HomePlus (USA) in management positions spanning sales and marketing.