Prof. Dhruv Grewal
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed), again in Clarivate™ Highly Cited Researcher 2020 (101 in economics and business) and Clarivate™ Highly Cited
Researcher 2021 list. He is also a GSBE Extramural Fellow, Maastricht University and a Fractional Professor of Marketing, University of Bath. He has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a Global Chair in Marketing at University of Bath and an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics and a Visiting Scholar at Dartmouth. He has also served as a faculty
member at the University of Miami, where he has also served as a department chair.
He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during
the 1991-1998 period and again for the 2000-2007 period and ranked 3rd in terms of publications in JM
and JMR during the 2010-2019 period. He was also ranked 1st in terms of publications and 3rd in
citations for pricing research for the time period 1980-2010 in 20 marketing & business publications. He has published over 180 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 70,000 citations based on Google scholar. He currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research (associate editor), Journal of Services Research, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing and the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology, Academy of Marketing Science Review, and Journal of World Business. He also received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014), Outstanding Associate/Area Editor (Journal of Marketing 2017, Journal of the Academy of Marketing Science 2016) and a Distinguished Service Award (Journal of Retailing 2009).