Prof. Bulent Menguc

Bulent received his doctorate from Marmara University in 1994. He worked in New Zealand (Lincoln University), Australia (University of Melbourne), Canada (Brock University), the U.K. (King’s College London and Leeds University Business School), and Turkey (Kadir Has University and Ozyegin University) before rejoining Leeds University Business School in November 2021. While at Brock University, he served as the Chancellor’s Chair for Research Excellence. He held administrative positions such as Dean at Kadir Has University and Department Head at Kadir Has University and the Leeds University Business School.

 Bulent’s research specializes in salesforce management, frontline service employee-customer interface, market-focused management, and multilevel research methods. His research appeared in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of International Business Studies, Journal of Operations Management, and Journal of Service Research, among others.

Bulent serves as an Area Editor of the Journal of the Academy of Marketing Science and Associate Editor of the Journal of Business Research. He has been on the editorial board of several journals, such as the Journal of International Business Studies, Journal of Service Research, and Journal of Operations Management.