Prof. Ashok K. Lalwani

Ph.D., University of Illinois at Urbana-Champaign (2006); M.S, University of Florida at Gainesville (2002); M.S., National University of Singapore (1998); B. Tech. (Engineering), Indian Institute of Technology (1994)

Ashok is a Professor of Marketing at the Kelley School of Business at Indiana University, Bloomington. Previously, he served on the faculty in the Department of Marketing at the University of Texas at San Antonio from 2006 to 2011.

Ashok’s research focuses on the role played by cultural factors in shaping consumers’ judgments, behaviors, and responses. Another research stream examines biases in consumers’ price perceptions. Ashok has published more 30 articles in scholarly journals such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Business Research, and Journal of the Association for Consumer Research. Ashok has won numerous awards for his research and teaching. He is the recipient of the President’s Distinguished Award for Research Achievement, and the Dean’s Research Excellence Award, both at the University of Texas at San Antonio. His co-authored paper titled “The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research” was one of the top 20 most cited articles in the Journal of Consumer Psychology, 2006-2011. He was also on the list of excellent instructors (top 10% campus-wide rated as outstanding) at the University of Illinois at Urbana-Champaign, and is the recipient of the Board of Trustees Teaching Award at Indiana University, as well as the Kelley School of Business Associate Professor Research Award.