Prof. Aron O'Cass

La Trobe Business School

Aron has published in leading international journals. He has guest edited special issues in the Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research. Has been a chief investigator of grants valued at over $5,000,000 and served on various Australian Government committees. He has supervised to completion some 50 PhD students. Overall, his published works have received over 19,000 citations and H-index of 67 and is rated in the top 1% of research productive marketing scholars globally. Aron has expertise in bringing together theoretical perspectives of strategy, firm resources and capabilities, and their effect on branding, value creation, innovation and firm performance in the context of goods and services which converges on both the firm side and customer side with regard to theory and practice. He has conducted research in a wide range of industry (SME, large firms manufacturing, services, Tourism and politics) and country contexts, especially in Asia with research in China, Singapore, Taiwan, Vietnam Indonesia, Malaysia, India, Iran, and other countries.