Prof. Aparna Labroo

Dr. Aparna A. Labroo is a consumer psychologist and professor of marketing at the Kellogg School of Management at Northwestern University. She has an MBA from the Indian Institute of Management (Ahmedabad) and her PhD is from Cornell. An exceptional educator and an expert on branding and marketing strategy, she teaches courses in the EMBA, Executive Education, and MBA programs, and is winner of the J. Keith Murnighan Outstanding Professor Award and the Chair’s Core Course Teaching Award. Through her career, she has worked with over 5,000 executives, has served on advisory boards of start-ups and nonprofits, and has consulted in the B2C, B2B, Pharmaceutical, EdTech, and nonprofit space. Her research on consumer decision making, including health decisions, financial decisions, prosocial behaviors, and creativity has been featured in the New York Times, Time, MSN, Forbes, the Financial Times, BusinessWeek, Scientific American, and other leading media outlets, and she has presented this worldwide. She is the recipient of the Society for Consumer Psychology Early Career Award and is or has served as editor-in-chief, associate editor, or on editorial boards of leading marketing and psychology journals.