Prof. Andrea Ordanini
Bocconi University
Italy
Prof. Andrea Ordanini is a Full Professor in the Department of Marketing at Bocconi University. He visited the London School of Economics and Political Sciences in 1997 and the University of California at Irvine in 2003 and 2006. His research interests include service marketing, consumption of cultural goods (e.g., music) service innovation, new product development.