Prof. Moutusy Maity

Prof. Moutusy Maity is currently an Associate Professor in the Department of Marketing Management, at the Southampton Business School, University of Southampton, UK. Moutusy has held a full professor position at the Indian Institute of Management-Lucknow (IIM-L), and Assistant professor positions at the Indian Institute of Management-Bangalore (IIM-B), and at the University of Wisconsin, Whitewater, WI, USA.

Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., immersive technologies, consumer privacy, Internet/e-commerce, mobile/m-commerce, social media, electronic/online word-of-mouth (eWOM), digital marketing). Her research examines the impact of ICT on individuals, businesses, and society. Specifically, her work investigates the impact of online channel characteristics on consumer decision-making and choice, consumer reviews on social media and e-commerce platforms, social influencers, and social networks. Moutusy also examines issues pertaining to ICT adoption and use among those from the lower socioeconomic strata in emerging economies.

Moutusy’s research has appeared in reputable journals, including the Journal of Retailing, Decision Support Systems, Journal of Business Ethics, Journal of Business Research, Technological Forecasting & Social Change, and Journal of Macromarketing, among others. Her books Digital Marketing, and Marketing Analytics, have been published by the Oxford University Press (OUP), and are widely adopted and used by business schools in India. She serves on the editorial review boards of the Journal of Business Research and the International Journal of Advertising.