Krishna Teja Perannagari

Prof. Krishna Teja Perannagari is an Assistant Professor in the area of Marketing at Jagdish Sheth School of Management, Bengaluru Campus. He obtained his Ph.D. from Indian Institute of Management, Kashipur for his thesis on Augmented Reality Shopping Experience. Before joining JAGSOM, Krishna Teja was working with MICA – The School of Ideas as assistant Post-Doctoral Fellow. He also worked as a full-time software developer at EPAM Systems, Hyderabad and as an intern for Google summer of Code. He was also associated with Doon Business School, Dehradun and Graphic Era Hill University, Haldwani as visiting faculty. His areas of teaching and research interests include Marketing Analytics, Political Marketing and Consumer Behavior.