K Uttam
National Institute of Technology, Warangal
Our focus of research is to explore how poverty depletes and alters the consumer decisions abilities at marketplace. Our aim is to Study the Bottom of the pyramid(BoP) segments specific factors which impact the consumer behavior. Suggest counter strategies to the negative consequences arising out of poverty induced deprivations at marketplace behavior of poor. Suggest ways to better marketing strategies to promote beneficial products at BoP segments.