Icfai Business Scool (IBS Hyderabad)
Harsha Sheelam (BBA, MBA) has contributed to distribution, marketing communications, strategy, and rural marketing literature. Her WIP papers are in marketing policies, waste-to-resource, and others. The focus of the dissertation is on social influences in consumer decision making. Her research interests began with writing her opinions on pressing business matters which were accepted by English Daily Newspapers. She is an author, editorial writer, co-founder of Byrut Business Solutions LLP, and Doctoral Scholar.