Prof. Hamed M. Shamma

Prof. Hamed Shamma is an Associate Professor of Marketing and BP Endowed Chair at the School of Business, at The American University in Cairo (AUC), Egypt. He has published more than 20 articles in leading international journals such as: the Journal of the Academy of Marketing Science, Journal of Product and Brand Management, International Journal of Marketing Studies, Journal of Islamic Marketing, Benchmarking: An International Journal, International Journal of Economics and Business Research, International Journal of Commerce and Management and International Journal of Customer Relationship Marketing and Management among others. He co-authored the first Arab Word Edition of Marketing Management, – the most widely used marketing book in graduate business schools worldwide – with Philip Kotler and Kevin Keller.

He has provided training to various organizations such as Ministry of Civil Aviation, Ministry of Administrative Development, Ministry of Planning, Raya, Eva Pharma, Pfizer, Orange Labs, Etisalat Misr, Siemens, Mansour Group, Goldman Sachs Women Entrepreneurship and Leadership, Flat 6 Labs, Endeavor, among many others.