Damini Goyal Gupta

Mrs. Damini Goyal Gupta, PGDM (Marketing), IMT Nagpur, is an FPM Scholar at MICA, Ahmedabad, India, in her second year. Her research interests are at the intersection of digital marketing, advertising, consumer behavior, and luxury branding. She has over three years of industrial experience as a digital marketer working with Tata Motors, Bajaj Electricals, Dulux Paints, and many more. In addition, she has worked extensively in social media and digital innovation (AR, VR, experiential marketing). Damini is a recipient of several awards for her research accomplishments, marketing campaigns, and activations, including “Researcher Award 2021” – first-year doctoral program, MICA, India. “Best Digital Innovation of the Year 2018” by Drivers of Digital Awards