Binay Kumar

Appalachian State University, Boone, North Carolina, USA

Binay Kumar is an Assistant Professor at the Walker College of Business, Appalachian State University in North Carolina, USA. Prior to getting PhD in Marketing from Georgia State University (GSU), he received Bachelor of Technology with honors from the Indian Institute of Technology (IIT-BHU), and MBA in Marketing from the Indian Institute of Management (IIM).

Dr. Kumar has vast industry exposure as he worked for one of the fortune 500 companies in various managerial roles, especially in the area of sales force management, distribution channels, and new tech adoption. He is interested in Quantitative Marketing Strategy and exploring relevant issues in his area of interest. He enjoys solving important sales and marketing problems through the rigorous empirical methodology and providing actionable guidance to managers.

Dr. Kumar has been the finalist for the ISBM Doctoral Dissertation Award. He is also a recipient of the GSU Provost Dissertation fellowship and the GSU PhD Research Award. He presented his research at various conferences, including American Marketing Association Conference and INFORMS Marketing Science Conference. He has publications in Production and Operations Management, Journal of Business Research, and International Journal of Research in Marketing.