Anindita Roy

Indian Institute of Management Kozhikode

Have been a marketing practitioner for more than 15 years working on brand strategy and brand development across food, personal care, well ness and consumer durables. Have recently transitioned to the research space by joining the PhD program at IIM K in 2020. My research interests lie in the evolution of marketing strategy, brand development and consumer behaviour, especially in the context of the digital world that we inhabit