Aditi Saurav has obtained her BBA and MBA in Marketing. She has completed her BBA from Birla Institute of technology Mesra, Ranchi, India and MBA from IBS Hyderabad, India. She worked as a Lecturer at State University in Patna, Bihar. She is currently a First Year Marketing Doctoral Scholar at IBS Hyderabad India. Her research in interest’s center around Digital branding and AI. Her research work is entitled on AI (Artificial intelligence), Impact of Covid 19 on Higher education and service escapes in hospitals. She works under the domain of CSR activities, Sustainability, Services, Branding and Artificial intelligence.