Prof. K. Sivakumar

K. Sivakumar (“Siva”) is the Arthur Tauck Chair and a Professor of Marketing at Lehigh University. Before joining Lehigh, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC).

Siva joined Lehigh in 2001 to build and develop the marketing group. The new Department of Marketing at Lehigh was created under Siva’s leadership in July 2005, and Siva was the inaugural chairperson of the Department until June 2012. Effective July 2018, Siva has again been appointed as the Department’s chairperson.

Siva’s research interests include globalization, innovation, pricing, services, and supply chains.

Siva is the recipient of the Donald Lehmann Award from the American Marketing Association (AMA), Best Services Article Award from the AMA, Martin J. Whitman Distinguished Ph.D. Alumni Award from Syracuse University, Alpha Kappa Psi Doctoral Dissertation Award from the Academy of Marketing Science (AMS), Honorable Mention for the John Howard Doctoral Dissertation Award from the AMA, Best Conference Paper Award at the AMA Educators’ Conference, Best Conference Paper Award at the AMS Annual Conference, MBA Excellence in Teaching Award at Lehigh University, Outstanding Reviewer Award from the Journal of the Academy of Marketing Science, and other awards.