SCHEDULE

schedule

11^th AIM-AMA Sheth Foundation Doctoral Consortium

20^th December 2023 – 23^rd December 2023
Hosted by: Jagdish Sheth School of Management (JAGSoM), Bengaluru Campus(In-person)

Program Schedule:

20th December, 2023 (Wednesday)

Time (Indian Standard Time)	Session	Faculty
9:00am - 9:30am	Registration
9:30am - 10:45am	Masterclass 1: Transformational Consumer Research and Societal Well-being	Maura Scott & Martin Mende
9:30am - 10:45am	Masterclass 2: Modelling & Empirical Research	Vithala Rao
10:45am-11:00am	Break
11:00am-11:30am	*Orientation Session (for young faculty and doctoral students only)	Denish Shah
11:30am–12:30pm	Welcome from AIM, AMA, and JAGSOM	Jag Sheth, Jay Shah, A. Parasuraman, Atish Chattopadhyay
12:30pm – 1:30pm	Lunch
1:30pm – 2:45pm	How to become an impactful researcher?	Werner Reinartz, Dhruv Grewal, Raj Srivastava
2:45pm – 3:00pm	Break
3:00pm – 4:15pm	AI & Machine Learning	Vineet Kumar, Abhijit Guha, Raj Venkatesan
	B2B & Sales	Rakesh Singh, Atul Parvatiyar
	Marketing & Social Impact	Adithya Pattabhiramaiah, Sharad Gupta, Sanjay Patro
4:15pm – 4:30pm	Break
4:30pm – 5:45pm	Global Café: Small group breakout sessions with global faculty
7:30pm – 9:30pm	Welcome Reception (At a hotel located in Bangalore city. Departure from the Institute at 6.pm)

21st December, 2023 (Thursday)

Time (Indian Standard Time)	Session	Faculty
9:00am - 10:15am	Masterclass 3: Strategic Marketing: Perspectives on Theory and Research	Rajan Varadarajan
9:00am - 10:15am	Masterclass 4: Qualitative Consumer Behaviour Research	Russel Belk
10:15am-10:30am	Break
10:30am-11:45pm	Bringing relevance versus rigor in your research	V Kumar, Satish Jayachandran, Murali Mantrala
11:45pm – 1:00pm	Lunch
1:00pm – 2:15pm	Digital/Social/Mobile Marketing	Moutusy Maity, Neeraj Pandey, Vamsi Kanuri
	B2B and Sales	Bulent Menguc, Madhu Viswanathan, Ramendra Singh
	Consumer Behavior 1	Ashok Lalwani, Varsha Jain, Sanjeev Tripathi
2:15pm – 2:30pm	Break
2:30pm – 3:45pm	What makes a manuscript publishable? Perspectives from editors and AEs	Aparna Labroo, Dave Stewart, Raj Venkatesan
3:45pm – 4:00pm	Break
4:00pm – 5:15pm	Consumer Behaviour 2	Tanvi Gupta, Pradip Sadarangani
	Marketing Strategy	Can (John) Uslay, Kartik Kalaignanam, Shaphali Gupta
	Modelling/Empirical Analyses	Sarang Sundar, Amalesh Sharma
5:15pm – 6:00pm	Break
6:00pm – 9:00pm	Cultural Program followed by Dinner	JAGSOM Representative

22nd December, 2023 (Friday)

Time (Indian Standard Time)	Session	Faculty
9:00am - 10:15am	Generative AI and implications for research	P Kannan, K Sudhir, Venky Shankar.
10:15am-10:30am	Break
10:30am-11:45pm	Institutional expectations from the young PhDs	Ajit Parulekar, Vishal Talwar, Asit Kumar Barma, K.S. Venu Gopal Rao
11:45pm – 1:00pm	Lunch
1:00pm – 2:15pm	Customer and Brand Management	Ravi Mehta, Manish Kacker, Janakiraman Moorthy
	Consumer Behavior 3	Abhijit Guha, Amitava Chattopadhyay, Sonjaya Gaur
	Balancing Research, Teaching, and Life	K Sivakumar
2:15pm – 2:30pm	Break
2:30pm – 2:45pm	Concluding Session	Sivagnanasundaram & Denish Shah
2:45pm onwards	Guided sightseeing	Coordinated by JAGSOM team

23rd December, 2023 (Saturday) - RESEARCH DEVELOPMENT WORKSHOPS*

Time (Indian Standard Time)	Session	Faculty
9:00am-10:30am	When and how to employ multi-method research?	Adithya Pattabhiramaiah
10:30am-10:45am	Break
10:45am - 12:00pm	How to make causal inferences in academic research?	Sarang Sundar
12:00pm - 1:00pm	Lunch
1:00pm - 2:30pm	How to manage the revision process?	Denish Shah + Amalesh Sharma
2:30pm - 2:45pm	Break
2:45pm - 4:00pm	Developing breakthrough research ideas: Perspectives from practitioners	Gayatri Chauhan + Angshuman Ghosh
4:00pm - 4:15pm	Break
4:15pm - 4:30pm	Certificate Presentation

*Mainly targeted to junior faculty and doctoral students.