Sayak Sarkar

I am a first year marketing scholar at IIM Ahmedabad. I have previously completed my MBA from IIM Bangalore and have a total of around five years of work experience. I am mostly trying to work on some interesting phenomena specially catered to the emerging markets and base of the pyramid market (being closer to the contexts). Also, am planning to adopt multi-method techniques for my research and hence trying to build on the foundations of both quantitative and qualitative research.